Another Bottleneck: Web Content Management Project Approvals
By: Brian Craig

Many campuses have web content management on their "to do" list. But in today's tight budget environment, getting approvals and funding are a challenge. And, adding staff is even less likely.

But the need to keep web content fresh, accurate and relevant for students, faculty and the community is not in question. Prospects need a positive "first impression" of the campus and everyone else needs access to information and communication. So how to convince management?

A tried-and-true tactic is a presentation of "opportunities" and their investment benefit. We've identified a few key subjects that will help demonstrate a superior web content management candidate - and responsive customer service to go along with it. By addressing these few steps, you'll be able to articulate the benefits of web content management, and how the acquisition process is affordable and feasible within current resources.

Here are a few things you may want to demonstrate during your evaluation process:

• Show how the system candidate will empower content experts while freeing-up IT.
• Demonstrate how the campus public face will be improved with graphic continuity and fresh, accurate information.
• Discuss how the system will alleviate the need to redesign the web site each time major changes are needed (we all know how disruptive that can be).
• Demonstrate the easy installation.
• Show how the real adoption cycle will progress and how long it will take.
• Credibility and reputation: confirm how this vendor is viewed by prior customers.
• Invite the vendor to present to a committee that includes the decision maker.
• And finally, show how affordable and flexible your candidate system is.
  

We at OmniUpdate are always ready to help with all of these issues and any others that arise.

Phone: 805-484-9400
Toll Free: 800-362-2605

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