Evaluate Before You Buy By: Brian Craig
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Selecting a web content management system is a complex job, complicated further by the fact that most people have never made this choice before. So we offer a few tips based on our experience with higher education client/partners. It is a process that, with a map, can be done fairly easily. |
GETTING STARTED First, determine what you need:
- What content? For whom?
- Break down the barriers: what could we really create here?
- Take a look at other campus solutions.
- Give priority: what is essential? What is optional?
- Is a site re-design an option? A priority? To be avoided?
How to pick: The basic content management options:
- Leaving as-is: content updates get implemented as they have been.
- In-house solutions: This can be expensive, time-consuming, re-inventing the wheel.
- High-end does-it-all solutions: expensive, time-consuming for IT, very costly per content manager.
- The perfect solution: what you need, nothing more, flexibility, affordable, scaleable.
THINGS TO CONSIDER
Organization requirements.
- What content needs managing?
- Who/how many people will do it?
- Which web sites? Your intranet?
- Scalability issues.
- Budget issues.
Site requirements
- Does the solution need to fit in a re-design?
- Are you prepared to alter your site to accommodate?
- Which sites will be included?
Technical issues
- Hosted application or on-site? (There is a choice!)
- Multiple locations? Multiple servers?
- Non-proprietary or platform-independent important?
- What operating systems, hosts and servers?
Implementation:
- Who and how will they install?
- How quickly do you need this?
- How much down-time is acceptable?
- Who will train? Who gets trained?
Don't re-invent the wheel
- What have other campuses done?
- Any in-house experience?
Traps: Want to overspend? Here's how you might get trapped:
- Hidden implementation and integration costs
- Unexpected, lengthy training
- Necessary site re-design and changes
- Consulting services
- Unnecessary features and functions
SUMMARY OF ESSENTIAL FEATURES
You'll want to end up with these factors:
- Easy: content owners must find it easy to use, or they simply won't use it.
- Flexible: accommodating campus, department, and user differences.
- Browser-based: leverage this incredible tool for access anywhere, anytime.
- Multi-user: file locking, approval processes, roles-based.
- Hassle-free: to install and adopt.
- Scalable: to grow with your institution.
- Cost-efficient: buy what you need, get a good price.
Take a more in-depth look at Web content management evaluation in our white paper: ''How to Evaluate Web Content Management Solutions for Higher Education... and Avoid Overspending''
Want a test drive? We'd love to have you take our self-directed demo, or we will schedule a personal demonstration for you and your team, at your convenience.
Phone: 805-484-9400 Toll Free: 800-362-2605
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