How Important is Web Content Management?
By: Mark Glesne
Maximizing the campus web site is essential as campuses face the ever increasing competition to attract students, faculty, and the community.
Stakeholders increasingly use the web site to obtain information and to communicate. The culture, values, and credibility of the institution are often first encountered in the web environment - so it must be up to date and accurate at all times.
Technology developments in Web Content Management Systems have made it possible to leverage this opportunity. Web content management allows a campus to maximize these early and ongoing interactions with stakeholders by keeping web content fresh, accurate and compelling.
From school colors, course information, class and event schedules, to departmental information and sports news, web content management enables the appropriate "content owners" to keep their web site information up-to-date while maintaining an appealing and consistent "template" environment for the campus web presence.
It is important to note that web content management need not be done "instead of something else." It is affordable, installation is simple and adoption quickly flows among content owners. In fact (as with word processing) most, "can't live without it" after just a short time. With the right system, installation and training can be accomplished in a few weeks, and you'll be ready to go. Many campuses "phase in" a content management system, gradually bringing on board various sections of the institution's web site.
OmniUpdate provides an effective and easy way to ensure a consistent look and feel for the campus while providing individual content owners with the flexibility they need and want. And OmniUpdate is designed to fit easily into the existing campus budget.
A few of our "poster child" campus web site partners include Dartmouth College, Tulane University, Louisiana Tech, and American Federation of Teachers which you may visit to see how they present their institution in a fresh, accurate and appealing way — and they all use OmniUpdate.
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