Integrating Web Content Management - it is easy for the people and for the technology
By: Brian Craig

Let's face it, every college and university has a web site and does "web content management" in one form or another.  The Web site is there doing its job 24/7.  Google has spidered it, and the world can view its content every minute of every day.  The trick is to maintain your web site effectively to ensure the information is accurate, relevant, and effectively doing its job – engaging the campus community and communicating with your stakeholders.

There are two problems.  Traditional web content management is done with a centralized process that relies on one person (a Web master), or a small group of IT individuals.  As the site grows, it becomes impossible for the "Web master" to ensure the site is presenting accurate, relevant, updated and engaging information. Second, “content owners” must rely on the webmaster, so their provided content is less rich and less frequent.

Good Web content management is the solution – for both problems.

Web content management comes in many forms — and price points!  Most are designed for dynamic or "transactional" Web sites (news and ecommerce).  OmniUpdate's approach is different and was developed to fit in well with your institutions specific needs — and budget.

For the technology: OmniUpdate “lives” on a staging server, and there is no traditional installation on your main server. Nothing is changed, nothing is installed, and OmniUpdate integration does not necessitate any disruption in activity. Our staging server interacts with your server via the browser, and page updates are automatic and virtually instantaneous. It is an uncomplicated, quick and easy process. Of course, we’re happy to introduce you to any one of many happy higher education institutions that use OmniUpdate and who will confirm that OmniUpdate's Web content management system is perfect for them.

For content owners: simple, easy, familiar.  The key to successful adoption of Web content management is getting people to use it. Otherwise, your system will go unused, like so much other expensive technology. OmniUpdate’s overriding design goal is easy content updating. The word-processing tool bar and functionality make it familiar and friendly to anyone who uses word processing. And because it is browser-based, content owners can do their updating work from any online computer. Update bottlenecks are eliminated and content owners maintain content. In fact, most content blossoms as content owners engage. Simple. Easy. Proven.

We also have a successful program of “training the trainers” so, with OmniUpdate, you will have staff trained specifically to help those content owners grow their skills and enhance their Web content.

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