Pepperdine University: Unifying the University Web Presence
By: Brian Craig
 Sound familiar? The Web & Multimedia Services team at Pepperdine University faced complex Web environment problems:
1) Inconsistency among colleges, departments, navigation, design and branding,
2) Limited scalability: scaling across colleges and departments, lack of foundation for growth, lack of staff and skills, lack of funding
3) Out-of-date content: confusion and mis-information caused by out-of-date content, exacerbated by a cumbersome content management process that was, in fact, a bottleneck
4) Increasing expectations: among students, faculty, staff and the community, everyone is gaining familiarity on-line and expectations grow accordingly. Yesterday’s satisfactory is today’s failure.
Solution! Pepperdine now has a unified environment that solves the problems and provides a dynamic scalability the campus community demands. All stakeholders find a hospitable environment. University academic and marketing goals are facilitated. And the Web & Multimedia Services team can focus on the other challenges that face them.
Web content management, provided by OmniUpdate, plays a big role. Navigation is intuitive and consistent, so visitors find their way easily. Information is accurate, so visitors find what they need, and trust that they’ll find what they need next time. Content owners are empowered with skills and resources so they can update their own content; IT is not saddled with the responsibility any more. And everything is structured to provide scalability among colleges, departments, and for the future.
OmniUpdate at Pepperdine provides a simple and intuitive way for content owners to maintain the web site. OmniUpdate uses word-processing toolbars and tasks, so training is quick and easy for anyone who knows word processing. The software is adopted easily and without any changes in your servers. Costs are surprisingly affordable. And the result is a web site that is current, fresh, effective.
We would be delighted to discuss this case with you, and introduce you to the team at Pepperdine. Please contact us for more information.
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