Without the proper tools, your institution cannot hold content managers responsible for sustaining the level of excellence expected by your board of trustees.

Let's face it, there's a Perfect Storm of colliding forces affecting your web site today.

• Explosion of new services and technologies for teaching and learning,
  
  
• A recruiting strategy that includes the web site as a critical component,
  
  
• Rapidly expanding population of young adults who demand accurate, timely information at their fingertips,
  
  
• And, quite literally, a mountain of content. According to Google, the average higher ed web site has over 40,000 web pages of content - and growing rapidly.

If your web site fails to meet the expectations of those who visit it, your institution will fail to meet its current goals.

You need web content management, and you need it right now. It's the critical component that will enable your institution to fulfill its objectives of recruiting, on-line learning, alumni giving, and so much more.

Designed for Higher Education
Choosing the right web content management system is not as difficult as it might seem. Start by looking at what's working for other institutions, then choose a system that works best in the unique environment of higher education.

Stay away from systems that were designed by engineers for engineers who have a focus on the needs of transactional sites, ecommerce sites, and news/media sites. These systems typically require a proprietary database back-end, and don't fit well with the wide-ranging needs of higher education.

Look for systems that fit-in with the diversity of people and assets that make up your institution. And, don't settle for systems that require re-inventing the wheel for serving Web content, or proprietary methods of designing and storing information. Web standards should be embraced to ensure long-term flexibility and scalability.

Your web site is truly different than virtually all other types of sites on the World Wide Web - and your content editors have a diverse set of skills.

That's why colleges and universities across the country have chosen the OmniUpdate web content management system. OmniUpdate was designed to be easy to use by a wide range of content editors, with a diverse set of skills. It was designed to "fit in" rather than dictate how your content should be maintained. And OmniUpdate was designed to embrace open standards to ensure your site is easily maintained over the long-haul.