These Web Site Problems Sound Familiar? By: Brian Craig
Do these sound familiar?
- Overwhelming demand for content updates
- Dramatic increases in audience and hits on the Web site
- Increasingly complex Web architecture and higher costs as a result
- Greatly increased expectations — from admin, staff and the students
- And of course: No resources for new staff
The list goes on and on. Sound familiar? Colleges and universities across the country are running into problems such as these and institutions across the country are using OmniUpdate to ease those pains.
The reason these symptoms may sound familiar is because nearly every campus is experiencing the same explosion on their Web site. It is a good thing, but challenging to manage.
So, what to do?
Technological advancements have facilitated a revolution in Web site content management, offering a powerful, simple and low-cost solution. Web content management systems, like OmniUpdate, offer a way to empower staff (we call them "content owners") with tools they need to maintain their own content. It’s as simple as that.
OmniUpdate is a browser-based system using familiar word-processing tools. Editors get a WYSIWYG (What You See Is What You Get) environment, managers get customized approval hierarchy. The system works with virtually all existing architecture and the cost is affordable. The result: rich, fresh and accurate content, broad appeal among stakeholders and happy accountants. Do these sound familiar?
- Updating demands: because "content owners" do updating themselves, there is no backlog for IT. In fact, there may be no IT updating at all.
- Increased traffic: the busier the Web site, the better for the institution. With content owners doing their own editing, the site can grow in dimension and depth. Stakeholders love it, and it is easy with OmniUpdate.
- Higher costs: OmniUpdate frees your IT staff to do the things only they can do. So more projects get done without additional staff or hours. OmniUpdate itself is very affordable: over 450 college Web sites that are using it now.
- Expectations: as your content reflects the accuracy, timeliness, depth and richness made possible by OmniUpdate, you'll always be ahead of expectations.
- New staff: no need. Content owners are already on board. And it will take them less time to use OmniUpdate than they spend now on the process. Less time for everyone.
The higher Ed environment: OmniUpdate was made for it
OmniUpdate was developed from the ground up for higher education. We know the academic environment and OmniUpdate was designed for it and stays with it.
As early-adopters, many colleges have "old" Web sites. This means complicated technology, and lots of content in archive. Your Web archives may have thousands of pages needing access. And your existing Web site is likely complicated in design.
OmniUpdate adapts to and works with the existing Web site, no matter how big or small, and without re-engineering or modification. This assures easy adoption and rapid deployment.
Training is also a challenge on many campuses. Just the idea of getting everyone with Web site involvement together, training them and monitoring adoption is a daunting thought. But, OmniUpdate leverages word processing skills—leaving very little to learn. So training goes quickly and editors are off and running.
We’re also sensitive to things like 508 compliance. OmniUpdate facilitates creation of content that is 508 compliant and can bring older and legacy content into compliance as well.
Proven results — on campuses all over America
Over 200 academic Web sites are managed with OmniUpdate, representing campuses like Dartmouth College, SUNY campuses, California State Long Beach library, Tulane, Santa Ana College, University of Massachucetts, and many others.
"OmniUpdate has been phenomenally successful, and our dean is happy everyone is using it! With the statewide budget cuts, this is the one thing we know we want for next year. We can never go back to not having OmniUpdate." - Jill Horn, California Sate University Long Beach.
Our current customers are also happy to speak with you directly. Just ask us and we’ll introduce you.
Phone: 805-484-9400 Toll Free: 800-362-2605
Or be sure to read our white paper on the subject: "Breaking Down the Barriers to Maintaining the Institutional Web Site"
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