8:30 a.m.
Welcome
& Opening Ceremony
9:00 a.m. - 10:15 a.m.
Keynote
Address: Generational Websites for Generational Colleges
Pamela Cox-Otto, Ph.D, President
Interact Communications
It's official! Traditional age college students
don't like the same things as 30 year olds; who don't like the same things as
40 year olds; who don't like the same things your faculty, staff and senior
management like. How can any website meet the needs of the generations
without causing a battle? Dr. Pamela Cox-Otto, author of Make Your Web
Site Work: Research and Guidance for Effective Recruiting , will
share the results of her recent survey of the web preferences of each
generation (Gen Y, Gen X and Boomers) and provide practical
solutions for how to approach each generation individually, and as a group.
10:30 a.m. - 11:00
a.m.
What's New
in OmniUpdate?
WebsiteASP, Inc.
11:00 a.m. - 12:00 p.m.
Serving up
Faculty on the Web
LaTonya S. Motley,Trainer/Instructional Technology
Specialist
El Camino College
Increasingly your Faculty rely on the Web as both an instructional aide and
a communications tool with students. Learn how one institution, El Camino
College, is on top of this trend, enabling more than 75 Faculty members, using
OU Educate(TM) to create and maintain a Web presence. LaTonya Motley will share
how Faculty at El Camino College use web pages for posting Instructor
information, course syllabi and to distribute course materials and deliver
class lectures. Learn how El Camino College trains and supports Faculty with
web page design and maintenance. She will also share tips &
techniques to help ensure Faulty success on the Web.
Afternoon
Sessions
1:15 p.m. - 2:45 p.m.
Site Design
Workshop for Continuous Website Improvement
Andrew Soderberg, President
Merlin Media, Inc.
Getting people to continue to use your website once
they have visited is all about keeping the site fresh and interesting,
providing easy navigation, and offering services that encourage them to
return again and again. This workshop will help you take advantage of
current and new trends in site design and web features to improve your
website and increase attendance...More Details
3:00 p.m. - 4:00 p.m.
In the Web
For the Long Haul: One Institution's Path of Continuous
Improvement
Drew Hill, Campus,Web Coordinator
SUNY Oswego
Continuous improvement isn't just for industrial manufacturers. It isn't a
destination either. It is a path upon which we discover and eliminate the main
problems affecting the quality of our Web sites --continually. Campus Web
Coordinator, Drew Hill will share SUNY Oswego's experience with identifying and
correcting quality-degrading factors affecting their award-winning website.
Discussion points will include: On- going excellence with Google results,
protecting from "code degradation", preventing information rot,
maintaining/building brand experience, adopting emerging technologies,
compliance with accessibility mandates, and more.
4:00 p.m. - 5:30 p.m.
Writing for
the Web Workshop
Stephanie Geyer, Executive Consultant
Noel-Levitz
Though tempting, copying and pasting text from your viewbook or another
brochure, just won't work! Learn how online writing differs from print
and how to create compelling Web content that captures the attention and
effectively gets your message across...More Details
6:00
p.m.
Al Fresco Desert Dining &
Social Networking Event
Wyndham Palm Springs
8:00 a.m. - 8:50 a.m.
OmniUpdate
Future Directions
WebsiteASP, Inc
9:00 a.m. - 9:50
a.m.
Integrated Marketing Using the
Web
John Stapleton, Principal
Paskill, Stapleton & Lord
Gary Bracken, Vice President for
Enrollment
Saint Leo University
Web marketing is a hot topic in Higher Education. See
why. Learn the best online methods for reaching your audience including
email, microsites, blogging, IM, search engines and other technologies....More Details
10:00 a.m. - 10:50
a.m.
Ask an Expert
Panel Discussion
Here's your chance...to ask those burning website questions. We've
assembled some of the foremost Higher Education Marketing and Web experts, to
take on any and all of your toughest Web questions!
10:00 a.m. - 10:50
a.m.
Jumping the Hurdles in Online
Communications-- Pepperdine University's RSS Strategy
Kyle Dusek, Web Manager
Pepperdine University
RSS, one of next wave of technologies in Web 2.0, is quickly becoming a
"must have" on college Web sites. Learn how Pepperdine University is
planning to implement OmniUpdate's RSS and What's New Live(TM) modules as part
of their web marketing & communications strategy. Web Manager, Kyle
Dusek will discuss the process Pepperdine used to determine how to
implement RSS, including evaluating the specific communication needs of their
individual schools. If you've been thinking about implementing RSS
or are definitely planning to, and would like some creative ideas on how to
utilize this powerful communications technology, this session is for you!
12:00
p.m.
Conference
Adjourns
NOTE: Program and Schedule Subject to
Change
Sunday, March
5
