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<title>OmniUpdate News</title>
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<description>The latest news and information on OmniUpdate products and services.</description>
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<lastBuildDate>Tue, 27 May 2008 06:00:30 -0700</lastBuildDate>
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<item>
<title>OmniUpdate Unveils Version 8.0</title>
<link>http://www.omniupdate.com/company/releases/release51-version8.jsp</link>
<description>OmniUpdate Unveils Version 8.0 of Web CMS for Higher Education.

Unique Features Such as &quot;Multi-Browser Preview&quot; Enhance Speed and Functionality.


Camarillo, CA - May 27, 2008 - OmniUpdate, Inc, the largest provider of web content management software (CMS) for higher education institutions, today announced OmniUpdate version 8.0.  This release represents the most significant improvements to date of the company's flagship web CMS.

&quot;OmniUpdate version 8.0 really takes our product to the next level,&quot; stated Lance Merker, president and CEO of OmniUpdate. &quot;Our goal was to simplify the user interface while enhancing functionality and speed.&quot;  In fact, key areas of the system are over 500% faster, and some functions are now almost instantaneous, depending on the browser being used.  Automatic versioning has been added, including the ability to compare current and old versions, and then roll-back quickly to any previously published page.  Link checking has been added, plus a new feature called Multi-Browser Preview.  This new capability allows you to see a page--before publishing--in other browsers such as IE-7, Safari, and Firefox, on either Windows or Macintosh
</description>
<author>Carol Clements &lt;carol@omniupdate.com&gt;</author>
<pubDate>Tue, 27 May 2008 06:00:30 -0700</pubDate>
</item>
<item>
<title>Over 50 Colleges and Universities Select OmniUpdate</title>
<link>http://www.omniupdate.com/company/releases/release50-newclients2007.jsp</link>
<author>Carol Clements &lt;carol@omniupdate.com&gt;</author>
<pubDate>Wed, 2 Apr 2008 07:00:31 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Announces Transcode-It</title>
<link>http://www.omniupdate.com/company/releases/release49-Transcode-It.jsp</link>
<description>OmniUpdate Announces Transcode-It</description>
<author>Chris Davison &lt;cdavison@omniupdate.com&gt;</author>
<pubDate>Mon, 10 Mar 2008 14:55:48 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Holds its 4th Annual User Conference for Higher Education</title>
<link>http://www.omniupdate.com/company/releases/release48-UserConference08.jsp</link>
<description>OmniUpdate Holds its 4th Annual User Conference for Higher Education</description>
<author>Chris Davison &lt;cdavison@omniupdate.com&gt;</author>
<pubDate>Mon, 10 Mar 2008 14:54:23 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Partners with Hobsons EMT to Add Instant Chat and Social Network Products to its Web Content Management Software Line</title>
<link>http://www.omniupdate.com/company/releases/release47-hobsons.jsp</link>
<description>OmniUpdate Partners with Hobsons EMT to Add Instant Chat and Social Network Products to its Web Content Management Software Line</description>
<author>Chris Davison &lt;cdavison@omniupdate.com&gt;</author>
<pubDate>Mon, 3 Mar 2008 12:00:40 -0800</pubDate>
</item>
<item>
<title>New Recorded Webcast Available: A Behind the Curtain Look at Successful Campus Blogs</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Blogging is not a fad. Increasingly, blogging is becoming an important communications tool for college campuses to reach out to prospective students. It provides the opportunity to share an authentic, behind the curtain look at the campus and academic experience. 
Whether you are new to blogging on your campus or just need to confirm you are on the right track, it would be beneficial to view this webcast. Topics include: 1) What to consider when starting a campus blogging program, 2) How to manage both your bloggers and your audience, 3) What are the components of a successful blogging program.</description>
<author>Carol Clements &lt;carol@omniupdate.com&gt;</author>
<pubDate>Tue, 20 Nov 2007 11:11:34 -0800</pubDate>
</item>
<item>
<title>New Recorded Webcast Available: Technology in Higher Education - The Case for CRM and CMS</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Colleges and Universities are undergoing a fundamental shift in how they operate and interact with their prospective student audience. It's now happening on the Web! That's why many of today's leading institutions are now implementing technologies including Customer Relationship Management (CRM) solutions and Web Content Management Systems (CMS) to help keep pace with student needs. 

To learn more about these solutions and how they might help your institution keep up, join Sasha Peterson National Director of Sales, Hobsons EMT and Lance Merker, CEO, OmniUpdate, Inc. for this informative FREE, 30-minute technology-made-simple tutorial. 

See the trends in methods used to service prospective students and applicants and how a CRM application might be applied. Learn which lessons can be taken from the commercial world, points to consider when evaluating a CRM solution and current practices of progressive institutions around the country. 

And, to help improve your Web presence, find out why a CMS is a &quot;must-have&quot; tool for today's Higher Education marketing, communications and admissions professionals. See how implementing and using a CMS to manage your content is easier than you might think! 

This webcast is ideal for Admissions Officers, Enrollment Managers, Marketing/Communications professionals and Webmasters. 

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 12 Apr 2007 08:51:55 -0700</pubDate>
</item>
<item>
<title>XML White Paper Available: XML and the College Website</title>
<link>http://www.omniupdate.com/ou/campus/papers.jsp</link>
<description>When it comes to web content management, there are no greater challenges than repurposing content and template controlled publishing. Is XML, combined with XSL, the ideal way to tame the beast? The focus of this whitepaper is to discuss the benefits, and look at how a college or university can improve its web content management using this powerful technology.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 5 Apr 2007 15:43:40 -0700</pubDate>
</item>
<item>
<title>Recent Article:  Serving Up Success on Community College Web Sites (from Community College Week)</title>
<link>http://www.omniupdate.com/articles/index.jsp</link>
<description>For today's community colleges creating an engaging, responsive and effective college website is more than simply a goal; it's a strategic imperative.  As a society--young and old alike--we've all been conditioned to shop, compare and buy off of the Internet. This consumer mentality is also proving to extend to how students choose a college. In a recent Noel-Levitz national research study of e-recruiting practices, 52 percent of the two-year public respondents reported that 40 percent of their applicants submitted an online application as their first point of contact.  For these applicants, their college selection process was most likely conducted on the Web by visiting candidate college websites.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 2 Apr 2007 14:27:51 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast Now Available:  XML and the College Website-Why the Time is Right</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>When it comes to web content management, there are no greater challenges than content repurposing and template controlled publishing. Your institution's website is complex, interconnected, and must be managed with the right balance of tools and techniques. XML combined with XSLT is the ideal way to tame the beast. But, is it worth the burden? And, what are real costs and risks associated with the migration to this new, powerful architecture? 

To learn more about how to reduce the risks and speed your migration to XML, join Lance Merker, CEO of OmniUpdate, Inc. for this free, 30 minute webcast. You'll learn how to: 

- Take advantage of the XML/XSLT architecture
- Selectively use XML and XSLT to repurpose content and manage design 
- Benefit immediately - without a complete website redesign 
- Best deploy template controlled publishing, while mitigating migration risks 

We'll also demonstrate how the latest release of OmniUpdate, version 7 can help you better manage the transition of your institution's website to XML. 

This webcast is ideal for college and university webmasters, web developers and designers. 
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 28 Mar 2007 12:07:50 -0700</pubDate>
</item>
<item>
<title>Upcoming Live Webcast: April 11, Technology in Higher Education - The Case for CRM and CMS</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Colleges and Universities are undergoing a fundamental shift in how they operate and interact with their prospective student audience. It's now happening on the Web!  That's why many of today's leading institutions are now implementing technologies including Customer Relationship Management (CRM) solutions and Web Content Management Systems (CMS) to help keep pace with student needs. 

To learn more about these solutions and how they might help your institution keep up, join Sasha Peterson National Director of Sales, Hobsons EMT and Lance Merker, CEO, OmniUpdate, Inc. for this informative FREE, 30-minute technology-made-simple tutorial. 

See the trends in methods used to service prospective students and applicants and how a CRM application might be applied. Learn which lessons can be taken from the commercial world, points to consider when evaluating a CRM solution and current practices of progressive institutions around the country.

And, to help improve your Web presence, find out why a CMS is a &quot;must-have&quot; tool for today's Higher Education marketing, communications and admissions professionals.  See how implementing and using a CMS to manage your content is easier than you might think!

This webcast is ideal for Admissions Officers, Enrollment Managers, Marketing/Communications professionals and Webmasters.
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 16 Mar 2007 14:30:51 -0700</pubDate>
</item>
<item>
<title>Press Release: XML, Web 2.0 Technologies Top the Higher Education Web Agenda at 2007 OmniUpdate User Conference</title>
<link>http://www.omniupdate.com/company/releases/release44-OUC07-Post.jsp</link>
<description>Camarillo, Calif. - March 8, 2007 - The OmniUpdate annual user conference revealed an established higher education web focus on building the business case and learning to deploy the latest Web technologies. Held February 25-27 in Palm Springs, Calif., the event brought together marketing and web development professionals from some of the country's leading public, private and community colleges. The conference showcased both research into student web expectations, as training on how meet those expectations using Web 2.0 including blogs, personalized web pages, and XML-based publishing.

The conference keynote, Stephanie Geyer, Associate Vice President at Noel-Levitz reviewed findings from Noel-Levitz landmark &quot;E-Expectations&quot; research study showing that Web 2.0 features rate high with college-bound students and how employing those on a website can be a competitive advantage when recruiting.

WebsiteASP Inc, organizer of the conference and the company behind OmniUpdate, also provided details on a major new release of its flagship product, OmniUpdate version 7. Fully supporting XML/XSLT, OmniUpdate now becomes the first CMS to allow institutions to manage both legacy HTML content and XML-based content within a single environment.  

&quot;When it comes to migrating content to XML, we've decided to allow institutions to set their own pace by providing a CMS environment that supports both XML and HTML,&quot; said Lance Merker, CEO of WebsiteASP, Inc.  &quot;And, based on the incredibly positive feedback we received on version 7 at our user conference, we believe we offer the content management strategy that best suits colleges and universities. They can embrace the future without having to abandon their past work and investment.&quot; 

In a related announcement, WebsiteASP also announced that the company was changing its name to OmniUpdate, Inc. to better align to the brand recognition that OmniUpdate has achieved in the Higher Education market.

Among the institutions represented were:  Dartmouth College, Utah Valley State College, Pepperdine University, State University of New York at Delhi, Victor Valley Community College, The John Marshall Law School, Ohio Wesleyan University and Yosemite Community College District.

About OmniUpdate, Inc.
Designed specifically for Higher Education, OmniUpdate is currently used on over 450 college and university websites to simplify the process of creating, editing and publishing over 3 million web pages. More information www.omniupdate.com

Press Contact: Mary Ann Fitzhugh
email: mfitzhugh@omniupdate.com 
voice: 805-484-9400 x206

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 8 Mar 2007 16:45:49 -0800</pubDate>
</item>
<item>
<title>Upcoming Live Webcast: March 28, XML and the College Website--Why the Time is Right</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>When it comes to web content management, there are no greater challenges than content repurposing and template controlled publishing. Your institution's website is complex, interconnected, and must be managed with the right balance of tools and techniques. XML combined with XSLT is the ideal way to tame the beast. But, is it worth the burden? And, what are real costs and risks associated with the migration to this new, powerful architecture? 

To learn more about how to reduce the risks and speed your migration to XML, join Lance Merker, CEO of WebsiteASP, Inc. for this free, 30 minute webcast. You'll learn how to:

-Take best advantage of the XML/XSLT architecture
-Selectively use XML and XSLT to repurpose content and manage design
-Benefit immediately - without a complete website redesign
-Best deploy template controlled publishing, while mitigating migration risks

We'll also demonstrate how the latest release of OmniUpdate, version 7 can help you better manage the transition of your institution's website to XML.

This webcast is ideal for college and university webmasters, web developers and designers. 

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 5 Mar 2007 10:31:47 -0800</pubDate>
</item>
<item>
<title>Press Release: OmniUpdate(TM) Launches First Ever CMS to Completely Handle the Transition of College and University Websites to XML</title>
<link>http://www.omniupdate.com/company/releases/release43-OUv7.jsp</link>
<description>Palm Springs, Calif. - February 26, 2007 - WebsiteASP, Inc., the leading provider of web content management systems (CMS) for higher education, today announced the release of OmniUpdate version 7.  OmniUpdate 7 is the first CMS to allow institutions to manage both legacy HTML content and XML-based content within a single environment. This ability to fully support both static web pages and dynamic XSLT template-controlled publishing eliminates the need for costly all-or-nothing site conversions. It also reduces the risk and high failure rates associated with implementing an XML-based CMS.  With OmniUpdate 7, institutions can migrate to XML at their own pace, while using robust content management features to maintain legacy content.

Unveiled at this week's OmniUpdate annual user conference, OmniUpdate 7 supports full page, in-context editing for all data content types including XML. This sets it apart from other systems which force users to choose between full page editing and no XML support, or XML support with restricted forms-based editing.

&quot;There's a gap in the CMS landscape. While XML is where everyone is going, today most college and university websites still have thousands of pages of HTML/XHTML-based content,&quot; said Lance Merker, CEO of WebsiteASP, Inc.  &quot;And, some HTML pages will not go away. It's not practical or even possible to 'start over' again and convert everything on day-one to XML just to implement a CMS.  What's really needed is for the CMS to bridge the gap between where institutions are today and where they are going, while allowing for some stops along the way. That's what we've designed OmniUpdate 7 to address.&quot;

Based on XML/XSLT open standards, OmniUpdate version 7 provides template controlled publishing and repurposing to multiple outputs including XML, XHTML, HTML, text, and virtually any other file type.  The ability to mix HTML/XHTML and XML, with output controlled via XSL transformation templates, offers institutions a complete solution for handling legacy content while utilizing the latest technologies.

OmniUpdate version 7 is available immediately and is delivered as a cost-effective, on-demand service.


About OmniUpdate
Designed specifically for Higher Education, OmniUpdate is currently used on over 450 college and university websites to simplify the process of creating, editing and publishing over 3 million web pages. More information www.omniupdate.com

Press Contact: Mary Ann Fitzhugh
email: mfitzhugh@omniupdate.com 
voice: 805-484-9400 x206
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 26 Feb 2007 05:00:30 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast Now Available:  Extension Campus Marketing-Strategies &amp; tactics for using the Web to build your prospect pool</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Marketing an extension campus is a challenge; and, generating solid applications, even more so. The environment is so very different from traditional undergraduate marketing. Building the prospect pool requires different approaches from the mass media and mailing efforts of only 5 years ago. The marketplace requires you to look at this differently, to utilize new resources and allocate budgets accordingly. 

To determine approaches that will help you meet your goals, join Jim Paskill, President of Paskill, Stapleton &amp; Lord. Some of the questions Mr. Paskill will answer include: 
- How influential is Web marketing with this audience?
- What are the various options, as well as pros and cons of different Internet approaches? 
- How do I effectively integrate the Web with traditional media and overall institutional marketing?

This 30-minute webcast includes valuable information for Directors of Marketing, VPs and AVPs for Enrollment and Admissions at Extension Campuses. 
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 7 Feb 2007 12:05:02 -0800</pubDate>
</item>
<item>
<title>Upcoming Live Webcast:Extension Campus Marketing:  Strategies &amp; tactics for using the Web to build your prospect pool</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Marketing an extension campus is a challenge; and, generating solid applications, even more so. The environment is so very different from traditional undergraduate marketing. Building the prospect pool requires different approaches from the mass media and mailing efforts of only 5 years ago. The marketplace requires you to look at this differently, to utilize new resources and allocate budgets accordingly. 

To determine approaches that will help you meet your goals, join Jim Paskill, President of Paskill, Stapleton &amp; Lord. Some of the questions Mr. Paskill will answer include:

- How influential is Web marketing with this audience?
- What are the various options, as well as pros and cons of different Internet approaches? 
-How do I effectively integrate the Web with traditional media and overall institutional marketing?

This 30-minute webcast includes valuable information for Directors of Marketing, VPs and AVPs for Enrollment and Admissions at Extension Campuses.




 
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 24 Jan 2007 12:02:53 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast Now Available: On-Demand CMS: Why this approach to web content management is worth a closer look</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Are you planning to implement a web content management system for your college or university?  Before you narrow your list down to simply a choice between open-source or commercial software, you might want to have a closer look at an On-Demand CMS.  

No longer just for GoogleTM or Facebook©, the Web is now used to deliver incredibly powerful, flexible and easy-to-use web content management features directly to your desktop.  And, beyond the obvious advantages-lower cost, ease of use, implementation &amp; support-there are some surprising developer advantages to implementing an On-Demand CMS. 

To find out why, if you're serious about delivering enhanced services on your college's website an On-Demand CMS is the only way to go, please join Lance Merker, President/CEO of WebsiteASP, Inc for this informative webcast. 

You'll learn more about OmniUpdate, the leading on-demand CMS and the most deployed CMS in Higher Education today.  See how OmniUpdate's unique On-Demand approach to web content management can help you: 
- Efficiently manage content and maintain design utilizing an open standards-based approach
- Streamline and automate management and re-use of content
- Offer your users an intuitive, familiar editing environment, complete with authoring tools they'll actually want to use
- More easily Integrate Web 2.0 technologies including RSS and Blogs into your website to deliver enhanced services
 
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 24 Jan 2007 11:59:52 -0800</pubDate>
</item>
<item>
<title>Webcast Now Available: &quot;Let's Get Blogging:  How-to's for starting a successful admissions blog&quot;</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Blogs are one of the hottest trends in Higher Education marketing and recruiting. Student, faculty, alumni and even parent blogs-all can be very powerful tools to help your institution communicate using authentic voices. If you've considered starting a blog but are not sure where to begin or what's involved, join Lance Merker, President/CEO of WebsiteASP, Inc. for the latest blogging tips, tricks and tools. 

During this FREE webcast you'll learn:  What's a blog and ideas for using blogs in recruiting and communications; Who should blog and why; Which tools you will need and how to get started
Tips for success and realizing blog ROI. Blogs are a simpler than you think to implement and manage. Get started down the path to blogging success today by joining us for this informative 30-minute webcast! This webcast is ideal for professionals in: Admissions
Marketing &amp; Communications
Web Development.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 10 Jan 2007 11:55:57 -0800</pubDate>
</item>
<item>
<title>Press Release: OmniUpdate Announces 3rd Annual User Conference for Higher Education</title>
<link>http://www.omniupdate.com/company/releases/release42-OUC2007-Release.jsp</link>
<description>WebsiteASP, Inc., the company behind OmniUpdate making it the leading provider of web content management solutions for colleges and universities, is holding its annual user conference in early 2007.  The conference invites customers and partners to learn about and share insights on the latest in Web technology, knowledge and training for higher education institutions.  It's all part of the Third Annual User Conference for Higher Education. The Conference, which will take place February 25-27, 2007 at the Wyndham Hotel in Palm Springs California, will feature interactive sessions and best-practice workshops designed to help OmniUpdate users get the most from their institution's website. This year's theme focuses on how and where institutions should invest to improve their website and e-communications experience for prospective students and other stakeholders.  Topics range from how to utilize blogging and RSS in recruiting and communications, to effective web design techniques such as CSS and templates.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 18 Dec 2006 08:00:30 -0800</pubDate>
</item>
<item>
<title>Upcoming Live Webcast: On-Demand CMS-Why this approach to web content management is worth a closer look</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Are you planning to implement a web content management system for your college or university?  Before you narrow your list down to simply a choice between open-source or commercial software, you might want to have a closer look at an On-Demand CMS.  No longer just for GoogleTM or Facebook©, the Web is now used to deliver incredibly powerful, flexible and easy-to-use web content management features directly to your desktop.  And, beyond the obvious advantages-lower cost, ease of use, implementation &amp; support-there are some surprising developer advantages to implementing an On-Demand CMS. To find out why, if you're serious about delivering enhanced services on your college's website an On-Demand CMS is the only way to go, please join Lance Merker, President/CEO of WebsiteASP, Inc for this informative webcast. You'll learn more about OmniUpdate, the leading on-demand CMS and the most deployed CMS in Higher Education today.  See how OmniUpdate's unique On-Demand approach to web content management can help you: -Efficiently manage content and maintain design utilizing an open standards-based approach- Streamline and automate management and re-use of content-Offer your users an intuitive, familiar editing environment, complete with authoring tools they'll actually want to use- More easily Integrate Web 2.0 technologies including RSS and Blogs into your website to deliver enhanced services
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 11 Dec 2006 11:23:46 -0800</pubDate>
</item>
<item>
<title>Upcoming Live Webcast: Let's Get Blogging - How-To's for Starting a Successful Admissions Blog</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Blogs are one of the hottest trends in Higher Education marketing and recruiting. Student, faculty, alumni and even parent blogs--all can be very powerful tools to help your institution communicate using authentic voices. 

If you've considered starting a blog but are not sure where to begin or what's involved, join Lance Merker, President/CEO of WebsiteASP, Inc. for the latest blogging tips, tricks and tools.

During this FREE webcast you'll learn: What's a blog and ideas for using blogs in recruiting and communications?Who should blog and why? Which tools you will need and how to get started? Tips for success and realizing blog ROI

Blogs are a simpler than you think to implement and manage. Get started down the path to blogging success today by joining us for this informative 30-minute webcast!

This webcast is ideal for professionals in: Admissions, Marketing &amp; Communications, Web Development

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 11 Dec 2006 11:16:06 -0800</pubDate>
</item>
<item>
<title>Case Study:  The University of Maryland School of Medicine</title>
<link>http://www.omniupdate.com/ou/campus/case_studies.jsp</link>
<description>For the country's first public medical school, the solution to improving its website was by taking a fresh, new approach to how they managed it's content. </description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 8 Dec 2006 10:00:52 -0800</pubDate>
</item>
<item>
<title> Earthbound Media Group Joins OmniUpdate Partner Program</title>
<link>http://www.omniupdate.com/partner/edu-list.jsp</link>
<description>EMG has joined the OmniUpdate Partner program, offering cross-media and creative communications services to help colleges and universities improve their websites. </description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Tue, 14 Nov 2006 14:00:19 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast: Noel-Levitz Presents Creating an Effective Web Content Strategy</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Are user needs really at odds with your message delivery goals? Can you meet the needs of your prospective student site users and be sure they &quot;get&quot; your institution's points of distinction?

Join Stephanie Geyer from Noel-Levitz for insight into how you can both clarify the Web content needs of prospective students while integrating memorable messages from your brand platform.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Wed, 8 Nov 2006 12:37:41 -0800</pubDate>
</item>
<item>
<title>Case Study: State University of New York at Oswego on the Forefront of Innovation Evolution</title>
<link>http://www.omniupdate.com/ou/campus/case_studies.jsp</link>
<description>SUNY Oswego is advancing its goal of a dynamic, interactive and supportive environment, while leveraging its existing human resources.  As more and more is demanded of higher education websites, they must evolve and grow to meet growing demands.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Tue, 24 Oct 2006 09:42:29 -0700</pubDate>
</item>
<item>
<title>Press Release: OmniUpdate(TM) Launches Solution for Admission Sponsored Blogs</title>
<link>http://www.omniupdate.com/company/releases/release41-OUBlogs-Release.jsp</link>
<description>Camarillo, California - October 23, 2006 - WebsiteASP, Inc., the leading provider of web content management systems (CMS) for Higher Education today announced the release of OU Blogs, a unique blogging solution that combines the power of WordPress, a &quot;best-of-breed&quot; open source blog publishing system, with its OmniUpdate solution. 
</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Mon, 23 Oct 2006 15:23:31 -0700</pubDate>
</item>
<item>
<title>Press Release: Higher Education Websites Using OmniUpdate(TM) Grows to 450</title>
<link>http://www.omniupdate.com/company/releases/release40-450OUcustomers-Release.jsp</link>
<description>Camarillo, California - September 27, 2006 - WebsiteASP, Inc., the leading provider of web content management systems (CMS) for Higher Education, announced today that the ranks of colleges and university websites using OmniUpdate has swelled from 200 to  over 450.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Wed, 27 Sep 2006 15:23:31 -0700</pubDate>
</item>
<item>
<title>Press Release: OmniUpdate(TM) Hits 3 Million Page Mark</title>
<link>http://www.omniupdate.com/company/releases/release39-3Mpages-Release.jsp</link>
<description>Camarillo, California - September 26, 2006 - WebsiteASP, Inc., the leading provider of web content management systems (CMS) for Higher Education, announced today that the number of college and university web pages that have been updated using its OmniUpdate solution has topped three million.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Tue, 26 Sep 2006 15:22:44 -0700</pubDate>
</item>
<item>
<title>Press Release: New York University Libraries Selects OmniUpdate for Web Content Management</title>
<link>http://www.omniupdate.com/company/releases/release38-NYULibraries-Release.jsp</link>
<description>Camarillo, California - September 12, 2006 - WebsiteASP, Inc., the leading provider of web content management solutions for higher education today announced that New York University Libraries has selected WebsiteASP's OmniUpdate solution to better maintain its critical web content. 
</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Tue, 12 Sep 2006 04:15:31 -0700</pubDate>
</item>
<item>
<title>Live Webcast: Noel-Levitz Presents...Exceeding E-Expectations:  A Little Effort Will Pay Off Quickly</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Do you know...Which is the most sought-after functionality on a college or university website (and that it happens to be one of the rarest)? How students want to hear from you and when? How to create a &quot;My Space&quot; environment on your site? 

To help you answer some of these key e-recruitment questions and explore options to move your site into the Web 2.0 era, join Stephanie Geyer of Noel-Levitz for a review of the latest findings from the ground-breaking E-expectations study of more than 1000 college-bound students.

Data from a survey of more than 200 college and university admissions officers will be included to provide a sense of what your competitors may (or may not) be doing on their sites...yet.

This webcast is ideal for professionals in Enrollment Management, Admissions, Marketing &amp; Communications and Web Services and Communications</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 8 Sep 2006 15:26:27 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast: Redesigning the College Website - Expert Tips to Help Ensure Success</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Having an effective Web presence is vital for today's colleges and universities and the major reason why so many institutions have a site redesign planned. But while a redesign can be a wise marketing investment, it can be a major project to manage, with plenty of opportunities to get behind schedule and go over budget.  

For tips on how to have a successful redesign project, join Andrew Soderberg of Merlin Media, Inc., a leading Higher Education Web Design firm for this FREE webcast.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Tue, 29 Aug 2006 09:11:13 -0700</pubDate>
</item>
<item>
<title>New OmniUpdate Partners: Dinkum Interactive and Ad-Spark</title>
<link>http://www.omniupdate.com/partner/edu-list.jsp</link>
<description>Dinkum Interactive and Ad-Spark join the growing list of OmniUpdate partners focused on helping colleges and universities enhance their Web presence and effective market their brand online.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 10 Aug 2006 12:27:45 -0700</pubDate>
</item>
<item>
<title>Case Study: Upper Iowa University Expands Web Presence Using OmniUpdate's Content Management System</title>
<link>http://www.omniupdate.com/ou/campus/case_studies.jsp</link>
<description>&quot;We knew that we needed to leverage and focus and actually turn the website into something that was a useful marketing tool - which we haven't been doing. We really weren't using the site to actually market the university to any great extent,&quot; said Joel Kunze, Director of Web Services at Upper Iowa University. &quot;We've turned that around now.&quot;  More...</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Mon, 31 Jul 2006 16:35:38 -0700</pubDate>
</item>
<item>
<title>Press Release: Upper Iowa University Selects OmniUpdate</title>
<link>http://www.omniupdate.com/company/releases/release37-UpperIowa-Release.jsp</link>
<description>Largest Private University in Iowa Chooses Leading CMS to Manage Decentralized Web Presence

Camarillo, California - July 12, 2006 - WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, today announced Upper Iowa University's selection of its OmniUpdate OU Campus(TM) web content management solution.

&quot;We knew it was time to go with a content management system so that we could open it up and allow various operating units within the university to maintain their own content - instead of going through one person,&quot; said Joel Kunze, Director of Web Services at Upper Iowa University.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Wed, 12 Jul 2006 04:15:30 -0700</pubDate>
</item>
<item>
<title>Live Webcast: Redesigning the College Website - Expert Tips to Help Ensure Success</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Having an effective Web presence is vital for today's colleges and universities and the major reason why so many institutions have a site redesign planned. But while a redesign can be a wise marketing investment, it can be a major project to manage, with plenty of opportunities to get behind schedule and go over budget.  For tips on how have a successful redesign project, join Andrew Soderberg of Merlin Media, Inc., a leading Higher Education Web Design firm for this FREE webcast. During this live, 30-minute webcast, Mr. Soderberg will share insights he's gleaned from designing and implementing websites for many colleges and universities, including how-to's for:
- Selecting the right design partner
- Getting at the &quot;real&quot; requirements
- Designing for ADA 508 and compliance
- Selecting &amp; implementing a CMS
- Migration planning
- Bringing it all together - how to stay on target &amp; enjoy the process
Life after a redesign
So, if you're considering a redesign, planning one or have one underway, you'll not want to miss this webcast!</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 7 Jul 2006 10:37:31 -0700</pubDate>
</item>
<item>
<title>White Paper: Search Engine Optimization and Web Content Management, A Very Powerful Force</title>
<link>http://www.omniupdate.com/ou/campus/papers.jsp</link>
<description>A white paper discussing the misconceptions, benefits, and strategies behind one of the most effective marketing tactics in today's online world, and how combined with a web content management solution, it becomes a very powerful force.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Fri, 30 Jun 2006 17:10:35 -0700</pubDate>
</item>
<item>
<title>Case Study: Casper College Innovates and Improves Web Presence with OU Campus</title>
<link>http://www.omniupdate.com/ou/campus/case_studies.jsp</link>
<description>Casper College came to realize the need for a &quot;customer-based&quot; web design that provided each of their target markets with targeted, up-to-date information, in an environment that was easy to navigate.  However, a web design was not all that Casper needed.  There was still the problem of managing all that content effectively.  The college set out in search of a web content management solution and what they found was the leading solution in higher education: OmniUpdate.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 29 Jun 2006 13:30:20 -0700</pubDate>
</item>
<item>
<title>Get Personal on the Web - Solutions to Improve One-to-One Communications Using the College Website</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>The college website has a very challenging mission. It's expected to serve everyone on campus as well as meet the personal information needs of each student, alumni, faculty and staff member. That's a pretty tall order for any website and the major reason why most college website have thousands of pages!</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Mon, 5 Jun 2006 10:46:44 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Broadens Support for the Virtual Alumni Organization</title>
<link>http://www.omniupdate.com/company/releases/release36-Alumni-Release.jsp</link>
<description>Camarillo, California - May 17, 2006 - WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, has launched a new release of its solution for alumni organizations, OU Alumni.  This release adds RSS support, along with OU OnePage(TM), the just-launched OmniUpdate web communications portal solution for delivering personalized content directly to alumni.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Tue, 23 May 2006 00:00:30 -0700</pubDate>
</item>
<item>
<title>Upcoming Live Webcast on June 7: Get Personal on the Web - Solutions to Improve One-to-One Communications Using the College Website</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>The college website has a very challenging mission. It's expected to serve everyone on campus as well as meet the personal information needs of each student, alumni, faculty and staff member. That's a pretty tall order for any website and the major reason why most college website have thousands of pages! What if there was a simple solution - one magical web page -for delivering personalized content from the college website directly to each and every member of your campus community? And, what if this one page could capture their attention, offering the kind of personalized online experience found in sites like MySpace®, Google(TM) and Yahoo®? Sound intriguing?  To learn more, join Lance Merker, President/CEO of WebsiteASP Inc., for a demonstration of OmniUpdate's OU OnePage(TM).  OnePage is a web communications portal solution designed to help your institution's website reach and communicate more effectively, one-to-one.
In 30 minutes see how, using OnePage, you can easily:
Target content from your existing website to different groups, all without creating separate sites or maintaining additional web pages
Give your students an online &quot;hangout&quot; where they'll want to be and where you know you can always find them
Unify campus communications providing centralized access to Chat, email and other web applications
Maintain a strong online connection with students as they graduate,  offering them their own personalized homepage to your alumni website
Do all of this securely, maintaining control and leveraging your current Web investments
See why OU OnePage is a revolution in campus Web communications and unlike any other portal solution you've seen!
This webcast is ideal for Higher Education professionals involved in:  
Marketing and Communications
Web Services
Student Affairs
Alumni Relations</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 19 May 2006 14:59:25 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Launches Web Communications Portal for Higher Education</title>
<link>http://www.omniupdate.com/company/releases/release35-OnePage-Release.jsp</link>
<description>OU OnePage Delivers Targeted Content &amp; Personalized Online Experience

Camarillo, California - May 17, 2006 - WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, has launched OU OnePage, an innovative web communications portal solution for delivering personalized content directly to students, alumni, faculty and virtually anyone else who relies on the campus website to stay informed.</description>
<author>Mark Glesne &lt;mark@websiteasp.com&gt;</author>
<pubDate>Wed, 17 May 2006 10:11:27 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast: Building a Virtual Alumni Organization</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>The Web has the potential of being the best way to connect alumni in a &quot;virtual&quot; community of lifelong friendship and in support of their alma mater.  However, having an effective Web-based alumni organization is more than just having alumni web pages.  It's all about building a brand in cyberspace!
To find what makes an alumni website successful, please join Director of Web Communications for The Ohio State University Alumni Association, Connie Wanstreet.  Learn how one visionary Alumni organization is using their website to become the biggest and best member-based alumni organization in the country.
Topics include:
Building a Virtual Alumni Organization - How to deliver online global access to core programs and services programs and link alumni with each other using the website
Having a Strategic Plan - See how the Association has developed a focused strategic plan for their website and what they have planned next
The Critical Role of Content Management - Learn why the Association chose OmniUpdate to manage their web content and how OmniUpdate is being used to support their virtual alumni community
Insights - Learnings from the Association's staff for building a successful virtual alumni organization
This webcast is ideal for professionals involved in all aspects of Educational Advancement including:
Alumni Relations &amp; Alumni Organizations
Marketing &amp; Communications
Development
Fund-Raising &amp; Giving
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 10 May 2006 12:03:29 -0700</pubDate>
</item>
<item>
<title>Live Webcast on May 10: Building a Virtual Alumni Organization</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>The Web has the potential of being the best way to connect alumni in a &quot;virtual&quot; community of lifelong friendship and in support of their alma mater.  However, having an effective Web-based alumni organization is more than just having alumni web pages.  It's all about building a brand in cyberspace! To find what makes an alumni website successful, please join Connie Wanstreet Director of Web Communicationsfor The Ohio State University Alumni Association.  Learn how one visionary Alumni organization is using their website to become the biggest and best member-based alumni organization in the country.Topics include: -Building a Virtual Alumni Organization-How to deliver online global access to core programs and services programs and link alumni with each other using the website -Having a Strategic Plan-See how the Association has developed a focused strategic plan for their website and what they have planned next -The Critical Role of Content Management-Learn why the Association chose OmniUpdate to manage their web content and how OmniUpdate is being used to support their virtual alumni community -Insights-Learnings from the Association's staff for building a successful virtual alumni organization
This webcast is ideal for professionals involved in all aspects of Educational Advancement including:Alumni Relations &amp; Alumni Organizations,Marketing &amp; Communications,Development,Fund-Raising &amp; Giving
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 26 Apr 2006 15:39:21 -0700</pubDate>
</item>
<item>
<title>OmniUpdate Introduces Support for RSS Groups</title>
<link>http://www.omniupdate.com/company/releases/release34-RSS-Groups.jsp</link>
<description>WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, has enhanced OmniUpdate's support of RSS with the release of RSS &quot;Groups&quot;. &quot;We're seeing RSS feeds quickly becoming a standard feature on college and university websites,&quot; says Lance Merker, president and CEO of WebsiteASP, Inc.  These institutions are discovering the power of RSS to distribute personalized, time-sensitive news and information from the institution.  Simply blasting emails to students, faculty and alumni just doesn't work anymore. We see RSS used to disseminate everything from daily campus bulletins to library collection updates to press releases, event announcements and Alumni newsletters.&quot; OmniUpdate is tool that makes it quick and easy to maintain and enhance the college website.  Simple WYSIWYG editing allows staff with a basic knowledge of word processing to update existing web pages and create new pages. OmniUpdate also includes a powerful workflow/approval system to control which controls pages published and ensures a consistent Web presence. OmniUpdate's RSS Module takes web publishing one step further, enabling content to be syndicated into news &quot;feeds&quot;, which are then subscribed to by visitors to the College site. Now, with the Groups feature, content managers can automatically &quot;aggregate&quot; or combine multiple feeds into one or more unique feeds. &quot;A simple example of how RSS Groups might be used, is to take individual departmental feeds, including press releases, campus events and Alumni events and group them into a single mega-feed for the entire university site,&quot; explains Mary Ann Fitzhugh, Director of Marketing for OmniUpdate. &quot;Or, you can go in the other direction, have one feed for all college athletics and many sub-feeds for individual programs like football, basketball, track &amp; field, soccer, etc.  This grouping of feeds allows your audience to subscribe only to content they're interested in. And, when you combine this capability with OmniUpdate's What's New Live(TM) Module which allows you to broadcast your feeds back to any page on the college site, you really have a complete solution for both 'pushing' the right content to the right audience and 'pulling' more of your target audience back for many return visits your site.&quot; OmniUpdate, the RSS Module, including Groups and What's New Live(TM) are all currently available.
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Thu, 13 Apr 2006 10:07:26 -0700</pubDate>
</item>
<item>
<title>White Paper: What's a CMS - Breaking Down the Barriers to Maintaining the Institutional Website</title>
<link>http://www.omniupdate.com/ou/campus/papers.jsp</link>
<description>The typical institutional web site has ballooned in size and complexity beyond the point of being easily maintained by a web manager or even a small group of web administration staff. Compounding the problem further, budget cuts, limited IT resources and today's focus on larger system requirements (e.g., ERP and automated administrative processes), have left core web sites and their critical information with insufficient systems, tools and manpower to fulfill their basic educational mission. Learn what a CMS (Content Management System) is and how it can address the issues of maintaining an institutional website.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 7 Apr 2006 14:22:05 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast: Selecting the Right CMS</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Selecting a Content Management System (CMS) for managing your College or University's web content can be overwhelming.  Deciding which features are important and how to best meet the diverse needs of many departments and users--staff, faculty &amp; even students--can be, in a word, challenging.  Also, finding a solution that can be deployed quickly, with minimal training and on-going support can be tricky. And, doing all of this without busting your budget can seem downright impossible. If this sounds all too familiar, then join us for this 30 minute webcast to learn how to determine which CMS will work for your institution and tips to help ensure you're successful in implementing a solution. Topics include:
- Top 3 CMS misconceptions
- Key Feature Considerations: What's important and why
- How much should it cost?
We'll also introduce you to OmniUpdate--the CMS most used by Colleges and Universities to manage their Web content.  We'll show you how powerful, flexible and easy-to-use OmniUpdate is by actually training you to use it during this webcast!
This webcast is ideal for those: Currently evaluating CMS solutions,
Planning a website redesign, Interested in learning more about Web Content Management
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 5 Apr 2006 12:07:38 -0700</pubDate>
</item>
<item>
<title>White Paper: How to Evaluate Web Content Management Solutions For Higher Education</title>
<link>http://www.omniupdate.com/ou/campus/papers.jsp</link>
<description>A white paper outlining the solution evaluation process including an in-depth needs assessment, the areas that can lead to overspending, and the essential features required of a web content management solution for Higher Education institutions.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 31 Mar 2006 14:16:20 -0800</pubDate>
</item>
<item>
<title>Selecting the Right CMS</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Selecting a Content Management System (CMS) for managing your College or University's web content can be overwhelming.  Deciding which features are important and how to best meet the diverse needs of many departments and users--staff, faculty &amp; even students--can be, in a word, challenging.  
Also, finding a solution that can be deployed quickly, with minimal training and on-going support can be tricky.
And, doing all of this without busting your budget can seem downright impossible.
If this sounds all too familiar, then join us for this 30 minute webcast to learn how to determine which CMS will work for your institution and tips to help ensure you're successful in implementing a solution. Topics include:
 - Top 3 CMS misconceptions
 - Key Feature Considerations: What's important and why
 - How much should it cost?
We'll also introduce you to OmniUpdate--the CMS most used by Colleges and Universities to manage their Web content.  We'll show you how powerful, flexible and easy-to-use OmniUpdate is by actually training you to use it during this webcast!
This webcast is ideal for those:
 - Currently evaluating CMS solutions
 - Planning a website redesign
 - Interested in learning more about Web Content Management
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 15 Mar 2006 16:47:44 -0800</pubDate>
</item>
<item>
<title>Announcing RSS Groups</title>
<link>http://www.omniupdate.com/ou/campus/rss.jsp</link>
<description>OmniUpdate's RSS Group feature automatically &quot;aggregates&quot; or combines multiple RSS feed from your site into one or more unique new feeds. For example, individual feeds on everything from the latest press releases to Campus Events, Athletics and Alumni happenings can be grouped into one massive news feed for one stop subscription. </description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Fri, 17 Feb 2006 15:48:29 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast: Marketing to Adult Learners</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Recent declines in international graduate enrollment, combined with other economic factors are changing the landscape for graduate admissions professionals, as well as those involved in promoting part-time education.  Now more than ever, it's critical that institutions be able to effectively reach and market to adult learners. 
To find out some of the best methods for recruiting adult learners, join Jim Paskill of  Paskill, Stapleton &amp; Lord for an examination of the unique challenges involved marketing to adults and part-time students.  Topics discussed will include: 
Adult learners - Who are they?  Where are they?  How do you reach them? How do we build the relationship? Role of the Website &amp; Email. Top three mistakes when marketing to adults &amp; how to avoid them.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 15 Feb 2006 12:29:43 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast: Selecting Relevant &amp; Effective Keywords</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Search engines have become a significant component of a successful online marketing campaign.  And, effective keyword selection is vital to the success of your search engine marketing campaign. But as many of you might have already discovered, selecting the right keywords is a complex mix of creativity and analysis.  If you'd like to learn more about perfecting the art and science of keyword selection, join Mark Shay founder, President and CEO of Educational Directories Unlimited, Inc. the producer of GradSchools.com and StudyAbroad.com for this tutorial on keywords.

What you will learn: Major search engines -what do you need to know about how they work; Free vs. paid campaigns--which is right for you; Techniques for determining keyword competition; ROI-How to measure &amp; evaluate the cost-effectiveness of keywords; Tips for making your website an effective destination</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 25 Jan 2006 12:06:52 -0800</pubDate>
</item>
<item>
<title>Live Webcast: Marketing to Adult Learners</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Recent declines in international graduate enrollment, combined with other economic factors are changing the landscape for graduate admissions professionals, as well as those involved in promoting part-time education.  Now more than ever, it's critical that institutions be able to effectively reach and market to adult learners.  

To find out some of the best methods for recruiting adult learners, join John Stapleton of  Paskill, Stapleton &amp;amp; Lord for an examination of the unique challenges involved marketing to adults and part-time students.  Topics discussed will include: Adult learners - Who are they?  Where are they?  How do you reach them? How do we build the relationship? Role of the Website &amp;amp; Email Top three mistakes when marketing to adults &amp;amp; how to avoid them
Who should attend: Graduate admissions marketing, Adult &amp;amp; continuing education professionals,Webmasters


</description>
<author>Mary Ann Fitzhugh &amp;lt;mfitzhugh@omniupdate.com&amp;gt;</author>
<pubDate>Wed, 25 Jan 2006 12:00:23 -0800</pubDate>
</item>
<item>
<title>2006 OmniUpdate User Conference: Program Details Now Available</title>
<link>http://www.omniupdate.com/events/2006/userconference/index.jsp</link>
<description>This year's conference will feature Web Workshops with Higher Education Experts; User Sessions Including Presentations from Pepperdine University, SUNY Oswego and Others; OmniUpdate Support and Training Sessions including Best Practices for Empowering New and Existing Users and Feedback Sessions including a Roundtable with OmniUpdate CEO Lance Merker to Discuss Wish Lists and New Feature Ideas. 
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Tue, 13 Dec 2005 09:34:10 -0800</pubDate>
</item>
<item>
<title>Live Webcast: Noel-Levitz Study Presentation</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>We know that college-bound students use the Internet as a key resource in their research and enrollment process. But do you really understand what they expect from your institution's site? What are their top content targets? What online services do they need to work through their decision process? How should your school integrate new communications technologies, such as instant and text messaging, into tried and true communication flows?

Stephanie Geyer of Noel-Levitz will review the findings of a recent study of more than 1000 college-bound students to help you answer some of these key e-recruitment questions.

What you will learn:
- Discover how many of the top-rated, self-service online features your site offers and which you should plan to add TODAY.
- Find out what types of content college-bound students target when they visit your site.
- Explore how new communications technologies, such as instant and text messaging, can be integrated into traditional communication flows.
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 7 Dec 2005 12:09:36 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast: SUNY Oswego, A Case Study</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Planning a redesign of your institution's website? Want to meet your goals, while avoiding as many project pitfalls as possible? 

Then, join Drew Hill, Web Coordinator at SUNY Oswego, as he presents a case study on how his institution created, launched, and continues to maintain, an award winning website.  Learn how SUNY Oswego successfully redesigned a complex site and implemented a web content management system.  Topics include:
- RFP considerations 
- Navigating organizational change 
- Project management best practices 
- Key considerations to maintain brand consistency 
- Do's &amp; Don'ts

So, if you're considering a redesign, have begun one or are simply looking for ways to help make your site more brand-driven, you'll not want to miss this webcast!

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 7 Dec 2005 12:09:11 -0800</pubDate>
</item>
<item>
<title>New Article:  RSS - Jumping the Hurdles in Online Communications</title>
<link>http://www.omniupdate.com/articles/rss1105.jsp</link>
<description>RSS is creating quite a buzz right now, and for good reason. With 165+ million Americans of all ages online, everyone--and we mean everyone--is trying to get their message out on a website or in an email. But, making the connection online is far from easy. There are many communications hurdles strewn across the Information Superhighway. But RSS, a quickly emerging Web communications technology, is a simple way to jump over the obstacles that stand between you and those you want and need to communicate with. That's why it's critical that you understand the immediate, practical applications of RSS as it relates to helping your college or university make the online connection.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Mon, 21 Nov 2005 09:14:01 -0800</pubDate>
</item>
<item>
<title>Live Webcast, SUNY Oswego: A Case Study in Designing a Brand-Driven Web Presence</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Planning a redesign of your institution's website? Want to meet your goals, while avoiding as many project pitfalls as possible? 

Then, join Drew Hill, Web Coordinator at SUNY Oswego, as he presents a case study on how his institution created, launched, and continues to maintain, an award winning website.   Learn how SUNY Oswego successfully redesigned a complex site and implemented a web content management system.  Topics include:

-RFP considerations 
-Navigating organizational change 
-Project management best practices 
-Key considerations to maintain brand consistency 
-Do's &amp; Don'ts 

So, if you're considering a redesign, have begun one or are simply looking for ways to help make your site more brand-driven, you'll not want to miss this webcast!
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 2 Nov 2005 11:54:35 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast: All About RSS In Higher Ed - What it is and How it Fits Into Your Communications Strategy</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>You may have heard the buzz about RSS (Real Simple Syndication). RSS is quickly gaining popularity as the easiest way to get the latest information from the Web. But, is RSS just another technology fad or is it potentially the most powerful communications tool you have to market your institution and communicate with students, faculty, alumni and prospective students?

To find out, join us for this informative webcast where we will help demystify RSS and discuss its practical application to recruiting, marketing and communications.  Topics include:

- RSS &amp; Content syndication - what is syndication, how does it work and why is it important 
- How RSS is being used by colleges &amp; universities today 
- How to implement RSS on your campus 
- Role of RSS in your marketing and communications strategy

If you're responsible for marketing, recruiting or communications for your institution, this is your opportunity to quickly get up to speed on this emerging trend in Higher Education communications.

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 2 Nov 2005 11:54:55 -0800</pubDate>
</item>
<item>
<title>Recorded Webcast:  Driving Enrollment Using the Web</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Driving Enrollment:  Tools &amp; Strategies for Improving Your Website's Recruiting Performance.

Join John Stapleton of Paskill, Stapleton &amp; Lord for the 3rd webcast in the &quot;Trends in Higher Education Marketing&quot; Series.  Learn about simple tools and techniques to improve your website's ability to attract, manage and communicate with target student pools.

Topics include:
-Search engine optimization 
-Laser-like strategies to increase your web effectiveness 
-Increasing site personalization (Microsites, Email marketing, etc.)
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 12 Oct 2005 12:09:25 -0700</pubDate>
</item>
<item>
<title>Registration Open for 2006 OmniUpdate User Conference</title>
<link>http://www.omniupdate.com/events/2006/userconference/index.jsp</link>
<description>Registration is now open for the 2006 OmniUpdate User Conference for Higher Education to be held March 5-7, 2006 at the Wyndham Hotel Palm Springs, California.  The theme of this year's conference is &quot;Websites That Work&quot; and Dr. Pamela Cox-Otto is the keynote speaker.   </description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Tue, 4 Oct 2005 15:27:52 -0700</pubDate>
</item>
<item>
<title>News: OmniUpdate Adds RSS Support; Partners with Dartmouth College to Develop</title>
<link>http://www.omniupdate.com/company/releases/release33-RSS.jsp</link>
<description>WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, has added Real Simple Syndication (RSS) support to OmniUpdate, allowing easy creation and management news feeds from their website.  

RSS is a format used to distribute and gather content from sources across the web, including news-like sites, blogs and any content that can be condensed into an item for syndication.  Colleges and universities, increasingly, use RSS feeds for real-time publishing of news, articles and events from campus sites.

&quot;Our Web editors at Dartmouth College work diligently to keep thousands of pages up-to-date and accurate. Now, with RSS feeds built into OmniUpdate, they will be able to help people find that new information immediately. Easy publishing, plus easy find-ability is the next evolution of the Web,&quot; says Jay Collier, Associate Director, Dartmouth Web Publishing Services.  &quot;OmniUpdate has implemented an RSS publishing process that is integrated into the content approval workflow, so each author and editor can easily contribute to RSS feeds. Simple and effective.&quot;

&quot;We believe RSS takes the next step in web publishing by syndicating web content and proactively 'pushing' it to communities of interests. RSS allows institutions to broaden the reach and frequency of their communications with students, faculty, alumni and members of the community who subscribe to their feeds,&quot; says Lance Merker, president and CEO of WebsiteASP, Inc.   &quot;We're fortunate to have a visionary client like Dartmouth partner with us on the requirements for integrating RSS into OmniUpdate.&quot;

How RSS &amp; OmniUpdate work
OmniUpdate, designed specifically for Higher Education staff provides familiar Word-like editing of web pages, together with powerful workflow features to control content publication. With RSS, OmniUpdate takes web publishing one step further, enabling staff to syndicate web content into &quot;feeds&quot; which are automatically distributed and read by any RSS-aware applications, such as Yahoo, Google and many Internet Browsers. Using OmniUpdate, staff can create as many feeds as they need to keep the campus community informed about the latest news, articles, blogs and events.
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Tue, 4 Oct 2005 08:56:56 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast:  Redefining the Viewbook</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Join John Stapleton of Paskill, Stapleton &amp; Lord for the 2nd webcast in the &quot;Trends in Higher Education Marketing&quot; Series.  Learn what mix of publications and online methods (websites, emails) are affective at reaching today's students and parents. Also, learn which contact strategies and schedules work best. 

Topics include:

-- Integrated Marketing: How your website and viewbook most effectively work together 
-- Seven issues important to Millennials and how you address them 
-- Beyond the Viewbook--what else do you need?
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 28 Sep 2005 12:37:48 -0700</pubDate>
</item>
<item>
<title>Live Webcast on November 2, All About RSS</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>You may have heard the buzz about RSS (Real Simple Syndication). RSS is quickly gaining popularity as the easiest way to get the latest information from the Web. But, is RSS just another technology fad or is it potentially the most powerful communications tool you have to market your institution and communicate with students, faculty, alumni and prospective students?

To find out, join us for this informative webcast where we will help demystify RSS and discuss its practical application to recruiting, marketing and communications.  Topics include:

-- RSS &amp; Content syndication - what is syndication, how does it work and why is it important
-- How RSS is being used by colleges &amp; universities today
-- How to implement RSS on your campus
-- Role of RSS in your marketing and communications strategy

If you're responsible for marketing, recruiting or communications for your institution, this is your opportunity to quickly get up to speed on this emerging trend in Higher Education communications.
</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 28 Sep 2005 12:35:32 -0700</pubDate>
</item>
<item>
<title>Recorded Webcast: Trends &amp; Tactics In Higher Education Marketing</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Research and experience has shown that families are searching for colleges and universities earlier than ever before and that their first contact with a school is usually through their website.  This change in how students find you and you find students is universal, irreversible and profound.  So profound in fact, that in just a short time, the Web is outmoding traditional communications flow and methods. Join John Stapleton of Paskill Stapleton &amp; Lord to learn how you and your staff can best take advantage of this change.

</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 14 Sep 2005 12:26:06 -0700</pubDate>
</item>
<item>
<title>News: 9 institutions select OmniUpdate</title>
<link>http://www.omniupdate.com/company/releases/release32.jsp</link>
<description>Camarillo, California - August 25, 2005 - WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, announced that nine additional institutions have selected OmniUpdate to manage their web content. The nine institutions are: Casper College (WY), Cochise College (AZ), Cortiva Education (NY), Macon State College (GA), Ohio State Alumni Association (Columbus, OH) SUNY College of Technology at Delhi (NY), SUNY College at Oneonta (NY), University of Chicago (IL) and University of Maryland-Baltimore(MD).</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Live Webcast on October 5, Driving Enrollment using the Web</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Driving Enrollment: Tools &amp; Strategies for Improving Your Website's Recruiting Performance 
Join John Stapleton of Paskill, Stapleton &amp; Lord for the 3rd webcast in the &quot;Trends in Higher Education Marketing&quot; Series. Learn about simple tools and techniques to improve your website's ability to attract, manage and communicate with target student pools.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Live Webcast on September 28, Higher Ed Communications Strategies</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Redefining the Viewbook: Communication Strategies &amp; Tactics to Reach Today's Students &amp; Parents
Join John Stapleton of Paskill, Stapleton &amp; Lord for the 2nd webcast in the &quot;Trends in Higher Education Marketing&quot; Series. Learn what mix of publications and online methods (websites, emails) are affective at reaching today's students and parents. Also, learn which contact strategies and schedules work best.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Live Webcast on September 14, Trends in Higher Ed Marketing</title>
<link>http://www.omniupdate.com/webcast/index.jsp</link>
<description>Trends &amp; Tactics in Higher Education Marketing 
Research and experience has shown that families are searching for colleges and universities earlier than ever before and that their first contact with a school is usually through their website. This change in how students find you and you find students is universal, irreversible and profound. So profound in fact, that in just a short time, the Web is outmoding traditional communications flow and methods. To learn how you and your staff can best take advantage of this change, join John Stapleton of Paskill Stapleton &amp; Lord.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Recorded Webcast: ADA Section 508 Compliance</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>ADA Section 508 Compliance:  Why 508 Compliance is Just Good Web Design
Compliance with the Americans with Disabilities Act (ADA) Section 508 ensures that your College or University's website is accessible by everyone.  But beyond the requirement to comply, 508 standards are simply just good web design practices. Join Andrew Soderberg, President of Merlin Media, Inc for a mini-tutorial  on designing for Section 508.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Recorded Webcast: Dartmouth College, Strategies for the Web</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>Dartmouth College: Strategies for Sustaining the University Web 
The college website is currently going through an extraordinary evolutionary phase--from decentralized chaos to more orderly distributed publishing.  This evolution is happening during a time of explosive growth for Web content as the university website is required to do more than ever.  How do we plan for this?  How do we keep up?  Who will lead the way?  And, most importantly, how can we, as Web managers, sustain a level of excellence expected by our institutions?  Scalability and sustainability are the key ingredients to a successful strategy for sustaining the university Web.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Recorded Webcast: Making Your Website Work</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>State of the Web with Pamela Cox-Otto, Ph.D., author of &quot;Making Your Website Work&quot;
Join acclaimed author &amp; speaker Pamela Cox-Otto, Ph.D. for a highly informative (and entertaining) examination of key trends in marketing and recruiting, including how to design integrated campaigns that successfully resonate with &quot;boomers&quot;, &quot;X'ers&quot; and &quot;Millennials&quot;.   You'll also learn about the results of research with high school audiences about the role the Web plays in reaching them. Get ready for a wake up call!</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
</item>
<item>
<title>Recorded Webcast: Website Heroes</title>
<link>http://www.omniupdate.com/webcast/onlineevents.jsp</link>
<description>As someone responsible for your institution's website, your efforts are significant, extraordinary, and in many ways downright heroic. Whether you're involved in leveraging the Web to deliver results in recruiting, giving or outreach or responsible for managing the many pages of web content of your website, your job has never been more important to your institution!  Learn how three institutions -- Dartmouth College, Oxnard College and University of Michigan Alumni Associations -- all use OmniUpdate to achieve Website Excellence.</description>
<author>Mary Ann Fitzhugh &lt;mfitzhugh@omniupdate.com&gt;</author>
<pubDate>Wed, 14 Jul 2005 12:09:25 -0700</pubDate>
</item>
<item>
<title>White Paper: Heroes of the Web</title>
<link>http://www.omniupdate.com/ou/campus/papers.jsp</link>
<description>A white paper addressing the extraordinary efforts made by those individuals responsible for maintaining content on higher educational web sites, and the critical role these institutional sites play on the World Wide Web.</description>
</item>
<item>
<title>News: Higher Ed web content managers deemed &quot;Heroes&quot;</title>
<link>http://www.omniupdate.com/company/releases/release31.jsp</link>
<description>Camarillo, California - May 4, 2005 - WebsiteASP, Inc. today announced their findings of an internal study focused on analyzing web content management as it pertains to higher education institutions. According to Google(tm) there are approximately 8 billion web pages on the World Wide Web today. Those pages are served by about 50 million different web sites which amount to an average of 160 pages per site. By contrast, WebsiteASP in-house experts have also ascertained that higher education web sites host approximately 200 million web pages divided between about 5,000 higher education web sites. This calculation amounts to 40,000 web pages, on average, per higher education web site which is about 250 times more pages than the average web site on the Web.</description>
</item>
<item>
<title>News: Higher Ed gathers at OmniUpdate user conference</title>
<link>http://www.omniupdate.com/company/releases/release30.jsp</link>
<description>Palm Springs, California - March 2, 2005 - Higher education colleagues from across the nation made their way to Palm Springs, California to attend the 1st Annual 2005 OmniUpdate User Conference for Higher Education. Promoted as the perfect opportunity for attendees to interact with other faculty and staff from across the country, as well as OmniUpdate developers and staff, the conference featured roundtable, how-to, strategy, and support and training sessions for those in attendance. The conference included sessions presented by key OmniUpdate administrators from colleges and universities across the country, including Dartmouth College, California State University Long Beach, and Pepperdine University. Sessions ranged from web content management best practices, to strategies for unifying and standardizing on Web site look and feel for institutions with diverse multi-campus organizations.</description>
</item>


</channel>
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